Driving high-intent wedding enquiries in a seasonal, emotionally-driven market

Challenge

  • Highly seasonal demand (Twixmas + January spikes)

  • Multiple venues + offerings (SFH, Fairyhill, Quickie)

  • Balancing lead volume vs quality

  • Geographic perception barrier (Wales vs England)

  • Built full-funnel strategy across Meta, Google, TikTok

  • Introduced Instant Forms vs Website lead testing

  • Created venue-specific positioning (SFH vs FH)

  • Expanded geo with “Beyond the Bridge” strategy

  • Advised on creative angles (LGBTQ+, accessibility, pets, pricing transparency)

Approach

Results

  • Strong January performance (peak acquisition period)

  • Improved lead efficiency through testing formats

  • Increased reach into English markets

  • Clearer segmentation by venue intent

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